Introduction: Today's bathroom market has not yesterday to the toilet, bathtub, sanitary ware basin as the center of the world, but into the heart of a bathroom furniture, bathroom with a whole new concept of bathroom time, start a new industry. As an industry pioneer and advocate of the United States Dick family bathroom furniture industry in the rise and development process has always been a leader. With the essence of European culture, the whole bathroom profound insight, first made in China the concept of bathroom furniture products, and successfully introduction of the French NYSSE (Nice) bathroom furniture products, with the strength and advantages to build a strong brand shock the industry. Needless to say, it is the product manufacturers, is also the brand's founder, is the industry leader.
Louis family of origin
Nice Brand:
romantic French romantic NICE
France, is a country pay attention to the art of living; French perfume, champagne, fashion, holidays and leisure of these world-famous boutique way of life has brought to people is the highest desire for the ultimate life. NICE (Nice), is a famous tourist destination in southern France and the seaside resort city, where every day brought together the world of people of all colors, warm sunshine, soft sand, bringing the crowd who came to the unlimited vacation pleasant and romantic. but noisy beach, enjoy the release of happy holiday crowds, but also the casual, romantic more left to the Nice hh
Therefore,
Nice thought, to think of think relaxing hh
Nice to think of leisure hh
Nice thought, to think of laughter hh
carving time
excellent French brand
French person, is always in pursuit of Romantic cozy known natural life; reflected in the bathroom of life, the same can not be separated and the romantic French: filled with a large bathroom Mediterranean sun, people sipped champagne, rose petals, bubble bath, soft music floating in the French countryside in the ears International.
in France, all kinds of goods are excellent quality, design an attractive and expensive luxury brands. from fashion, bags, jewelry, to food, decorations, household items. France is world famous luxury goods, the birthplace of luxury brands. French luxury brand to meet the people's geared to high-end goods, and profoundly affected and close to our lives.
NYSSE products, consumer groups, group characteristics and consumer demands
Nice products, consumer groups to petty bourgeoisie, the middle class consumer base is durable consumer goods in the high-end consumer market in the mainstream population. Nice consumer groups in a busy state of modern life, and the bathroom has become to help people quickly fled the tension, relieve fatigue to ease the pressure on places. in the bathroom product consumption, most of the hope that it has evolved over the past functional bathroom place for the individual scenes, and become so relaxed, joyful mind the last one of their own emotional space, is a reflect the quality of life of the place. consumer products group Nice care about the product itself is not just concrete, but pay more attention to the cultural content of products that can bring people to a product beyond the product itself, and the other people look the spiritual pursuit of pleasure. He (her) consumption expectations reflected in the high functionalism and the combination of comfort, and comfort, more performance for the people's spirit of joy and longing, the demand has begun to diversify the compound hh
Nice product features and with the French
you into the French feel French art: NYSSE product design from France, the culmination of all the artistic talent in France, to France's modern fashion elements and the French art of the perfect romantic life into furniture design in.
close to nature: French furniture and close to nature is the most prominent feature of French life, Nice challenging environment limits, to meet people with a wood close to nature, back to nature's urgent need to eliminate the people's rejection of the traditional cold bath.
services in the environment: a focus on furniture and the coordination of the overall environment, constantly shaping and combination of product characteristics of tolerance, so that the furniture to better serve the environment.
at the service: focus on people in the course of the and inner sensory experience, attention to detail, reflecting the humane care and service to others.
Nice brand culture:
France, is a country pay attention to the art of living; French perfume, champagne, fashion, holidays, these well-known in the World's boutique and casual lifestyle has brought to people is the highest desire for the ultimate life. French person, is always in pursuit of a romantic cozy known natural life; reflect life in the bathroom, the same can not do without the romantic French.
Nice, southern France is a famous tourist destination and seaside resort city, where every day brings together people of all colors the world, and wandering around in the warm sun and soft sand, enjoying the city brought this coastal The cozy and romantic. No doubt, busy people in the city of mm far from the space but the bathroom recently. Now, this close contact with our local, functional bathroom has evolved over the past scenes and character for the place, and become so relaxed, joyful mind the last one of their own emotional space , is a manifestation of the local quality of life.
bathroom life experience to the French, artistic talent, to France's modern fashion elements and the French art of the perfect romantic life into furniture design. close to nature is the French furniture and French way of life has been characterized by extreme Nice challenging environment, with wood to meet people close to the Naturally, the urgent need to return to nature, eliminate the people's rejection of the traditional cold bath. At the same time pay more attention to the overall environment of furniture products and coordination, as well as people in the course of the senses and the inner experience, continually shaping the product tolerance and combination of features, attention to detail, human care, so that the furniture to better serve the environment, at the service.
precisely the French leisure products, natural, elegant bathroom life philosophy and romantic, authentic lifestyle of freedom restored, and new perspectives and new ideas to redefine the conditions of modern life, a new bathroom life. the first in the China bathroom furniture made to the core of the is no longer a dull, pale, and will be showing in the elegant French noble descent; Thus, our life will be filled with bathroom on the champagne legend and romance, and NICE (Nice) coast holiday leisure and pleasure, rather than depression, nervous. just like the French has always been quality of life, feel the life of the French sanitary mm high quality of the bathroom that the pursuit of life must have been the most essential needs of most people.
Nice products emphasize texture and culture, with people and furniture to convey the intimate relationship between the environment, take full advantage of tolerance with the combination of product features, product coordination with the entire home environment, which really put the French leisure, natural, elegant bathroom philosophy of life and the romantic life of freedom into China. Based on this French design and French sanitary way of life, we give a new brand concept NYSSE mm cultural connotations.
Nice product advantages
brand. Nice bathroom furniture, all with the French original design, fine workmanship, unique style, material environment, attention to detail. Nice bathroom furniture, both classical and modern sub-series. Each series has different models in different styles, character for different people, different style. classic series is more suitable for high-grade people, to manifest the identity of the owner and the taste, the product design, a very classical atmosphere, giving the appearance of luxury, elegance and a sense of the atmosphere . modern series more suitable for white-collar young people, give people a pleasant feeling relaxed, so that life becomes more flavor. Nice bathroom furniture, the biggest advantage is: can target different customers, free home design, scale set do nonstandard products. after-sales service is also very user-friendly, nice products, customers will buy and enjoy our free site maintenance each month. So, Nice, whether from the product quality, design, service is first class, deep broad customers like and recognition.
. the set of brand, reflecting the respect of the product; brand integrity, eliminate the alternative or shared by other brands, and always lead the industry development trend of the mainstream market.
Standardization of customized products and individuality, so that all customer support into a bathroom at home simple and pleasant. into Nice, professional shopping guide and shop in the designer will use the professional skills and rich experience for each customer site investigation , and full communications, tailored to a specific layout of the bathroom at home, to achieve each customer's imagination to the bathroom life, matching the overall style of each customer household. From the choice of bathroom furniture to the mix of home and design consultants to provide comprehensive pre and after-sales service, to help each customer achieve romantic cozy, totally relaxed the dream bathroom.
Nice bathroom area manager Dai Liying
Shenyang dialogue Nice bathroom Shenyang Regional Manager --- Dai Liying:
With the rising standard of living, people have gradually created a new confusion and confusion: how to increase their investment regardless of how the pursuit of individuality, as sanitary ware always hard to change the status of space, the protagonist, and ultimately escape the thousands of side ending. Again, this issue is not only plagued consumers, more troubled people are those who improve and beautify the living space of the designers. The emergence of bathroom furniture in order to clear objectives to guide the sanitary products in the market for the development of bathroom space to find new direction.
Home】 【Sohu: the eyes of many consumers in China, due to preconceived ware has become habitual consumption of the main and bathroom furniture is an accessory, in the home environment is a major role. your concept for this new change in consumption there can give us some information transmitted?
】 【Dai Liying: In the past decade, bathroom furniture, if you say no one will doubt that supporting role, but at this time should not be a moment. We do such a metaphor, a star, in the Qin and Han, Brigitte Lin as the age of their image as the mainstream, people think it is that people are the eyes of the male 1, female 1. to Jay today This time, who is the main character? has not set the beginning In 1988, when China entered the hotel because, star hotel concept, the concept of people from the streets toilet public toilets, public toilets Tongzilou to the home squatting toilet, water closet. until the end of the century, people have modified the bathroom environment, toilet significant hallmark of revolution is the Mei Lanfang was the year the mainstream of a truth on the stage. but now is the time to point to another change, to improve housing conditions, increasing the bathroom, the bathroom requires the overall environment of open, breathable, people need to get here more relaxed, stay, facing this particular consumer demand, will make people feel that too in a single toilet, faucet too thin, the environment was too cold this time to call a protagonist hh.
decoration in the bathroom People in my home bathroom design to the primary and secondary alignment, the main body in charge of the overall space, the colors, the style must first be a master tone, this time, the toilet apparently has completed its mission and continue to serve as the It is water-saving, convenient, and so functional role and must not carry more. more on the spiritual needs and consumption level will be undertaken by the new products. What new things is to have this new characteristics, the new image and new concept of what the consumer is the bathroom furniture. just as we began to talk about movies, people will think if you still Mei Lanfang, now have people like Jay. back to our topic to at this time, bathroom furniture consumption time to start (although later than in Europe for 50 years), so we thought we should keep pace with the times, we will follow the changes in consumer attitudes.
Home】 【Sohu: Chinese consumers are spending on decoration in the bathroom ratio? the distribution?
】 【Dai Liying: a three bedroom, for example, the main material with the overall renovation cost 6 million renovation bathroom renovation costs of the total cost of 30% in 1.8 million, only 20% for basic renovation, mainly including the purchase of floor tiles, wall tiles, ceiling material and labor costs pavement; 10% of hardware accessories and other; the remaining 70% was mainly procurement of equipment for functions, including basin, toilet, bathtub (or shower screen). If you buy mid-range products will have spent 6,000 yuan, at least on a million high-end, if you want to add some special features such as cleaning or surf massage, the overall device will have an additional 5,000 would go. This shows that in this bathroom renovation, most of the cost function for the purchase of equipment; and now is also a three bedroom for the bathroom is a great consumption distribution different, in addition to the basis of simple decoration, the 80% for the purchase of furniture, bathroom vanities and toilet facilities and other functions. this one, the former with the latter to a large proportion is 7:3, that is, in the bathroom furniture far greater than the function of the input device input. By comparison, in the basin, toilet, bathtub and other functions of the consumer, the people began to prefer more consumption of bathroom furniture. With the accelerated pace of work and life stress increased, the bathroom has become the last true to ease the mind of their own private space. when people began to emphasize the aesthetics of the main style of the bathroom, and gradually dilute the functionality of the bathroom.
】 【Sohu home: Bathroom furniture The design and use of boundaries, the inspiration for the furniture into the bathroom environment. It combines basin cabinet, bath mirror, mirror lights, lockers, etc. as a whole, full use of effective space resources, dressing rooms, dressing rooms , storage rooms and other features unify, bathroom furniture into the bathroom to the real protagonist. the bathroom has become the most people to relax and enjoy the space.
year, bathroom cabinet into the bathroom to the first reason is support to the wash basin to add a carrier and some simple storage function. but it is only the traditional basin installation and use of alternative or improved features and classification of real storage space is very limited, so the bathroom cabinet can only represent a product. This core concept of bathroom space is still the traditional bathroom vanities and the leading consumer of all the configuration and design as well as product quality is still the core concept for this service. and bathroom furniture represents the birth of a new way of life, leading a new consumption fashion, and make it a whole new industry. The core concept of the furniture industry, furniture, bathroom environment is the real protagonist. It needs to re-allocate space for the bathroom and positioning, the activities of existing sanitary system integration, so that the limited bathroom space by more efficiently. it is completely out of the bathroom cabinet barriers, sanitary ware for the protagonist to Zeng Yi, feature simple bathroom space into a new, intimate living space.
Home】 【Sohu: For products in the furniture business, I think the most important advantage is the design, very concerned about the design of your products, please talk about the Nice product How product design inherited Europe's original design? which conforms to China which joined the Chinese people can accept the aesthetic and practical elements?
】 【Dai Liying: I agree with this viewpoint. have a good temperament must have a good shape. First, we have been guided by the following guiding principles Nice out to share with you now, is after 50 years of market tests, products, design style, the trend toward are in the forefront of the world, we refer to the original product design in Europe, to keep the product pure French origin, is to take the product with the world's best to China, bringing the majority of Chinese consumers. of course, on this basis, we also will work closely the East-West cultural integration, which series more in line with the Chinese people's aesthetic, into the light of China where the human body structure and sanitary living used to re-create. For example, in color, in style, style, size, internal structure, the configuration of the ratio of all, every detail must be repeated scrutiny. repeatedly measured count. Why do bathroom furniture design Why put so, why handle on this place, reflects human caring, and so human things, the height of a short Chinese people may not reach the European furniture is 970, we will change to 850 the following and so on. In this re-creation process, we not only inherited a good international leader in the design, development and mining and the essence of the Chinese nation. This is our product of the unique features of Nice.
【Sohu Home 】: How Nice bathroom products classified?
】 【Dai Liying: in terms of product depth, each series includes a single cabinet, double cabinet, wall cabinet, cosmetic cabinet, towel rack, high cabinet, dresser has. from the product line is concerned, the width of our products across the two categories of classical and modern total of 17 series, the formation of product style real series, so that each family can meet the different home styles. In product depth, we dig deep in a single series, in-depth development, to ensure that each family will be at least close to ten different combinations of space, to any of a series of products that can be done individually decorated 80 square meters of shops, any series can do, which is a brand of bathroom furniture of any difficult to achieve.
Home】 【Sohu: Nice bathroom furniture in the function What are the advantages?
】 【Dai Liying: Bathroom furniture in full compliance with licensing industry standards for manufacturing production, always adhere to the and environmental characteristics of selected materials in the selection of valuable tree species and all the excellent selection of green substrate, effectively cutting off the sources of pollution; use of advanced environmental technology standard in Europe, the product itself harmful substances meet the state standards, ensure that the bathroom air pollution, so the bathroom is fully clean the environment; the product surface treatment, the use of imported polyester paint to do a special waterproof coating, the product of multi-moisture treatment, which is the other bathroom cabinet can not match. It is characteristics of these processes, so that the . The traditional bathroom cabinet in this regard is a single and somewhat boring. In contrast, systems integration, to make furniture more abundant in the practical application; and broke the traditional flat plate bathroom cabinet structure, increasing the dizzying arc design, the furniture in the bathroom environment more lively and full of flavor. ; products, complete with its thoughtful features comfortable, convenient and flexible combination of standard single design, the latest fads in Europe, the environment will no doubt give the bathroom an unprecedented moving colorful. so that every consumer to feel the ; to bring healthy living, but also to experience the great value of the distinguished services.
Home】 【Sohu: We are Zenmeyangzuo market? how to let 20% of the population to accept our products. next step You talk with the sale of the topic, in the promotion, we usually choose which way to make 20% of the population to accept our products, or are not considered further expand the number of 20%.
】 【Dai Liying: from our strategy to speaking, we have designed several channels to find, to meet 20% of our customers lock groups. position in the domestic market is divided into two, one is the establishment of networks of stores, chain stores nationwide establishment of a network, which with participation by the dealer to do. The second is our engineering system, we have a number of high-end real estate, hardcover room, especially to meet the domestic housing market, the current hardcover, as well as the procurement of furniture on the market chain, which is on the domestic market strategy. The second channel is the largest OEM in the domestic market because we have this line, the product of understanding and ability to grasp, as well as manufacturing capabilities, we are actively looking for well-known sanitary ware with some big brands, Let us add to the filling of products into its products, but with such large enterprises, famous brands to learn more effectively improve our ability.
The company is developing some consumer groups for use in the end bathroom furniture products, we will pay more attention to consumer groups and broaden the market, rich product range, and thus the better cater to consumers.
】 【Sohu home: the bathroom of the future trends?
】 【Dai Liying: future bathroom to simplify, visible bathroom break the established boundaries of the external environment to the bathroom properly into the room as the indoor part of the landscape. in the bathroom design, committed to the environment of comfort, in the choice of materials over the past few cold wall tiles, mosaics and marble, such as moisture into wallpaper, wood, glass mosaic, ceramic tiles and other visual culture, warm materials, cloth, also gradually increased the light soft lighting, the bathroom space is warm and full of flavor. After more and more of the sun bath, transparent bathroom, open a new form of bathroom and other bathroom in their eyes, people, bathroom and sun, air and other natural landscape is a perfect blend, so that people enjoy the fun of bathing experience. And small dressing room, dressing rooms, and even mini-bar, a small study and so highlight the quality of the fun places are bound into the bathroom, the bathroom features truly appropriate additional experience and value for money.
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